CGI and renderings for London and the UK
In a nutshell
CGI is the marketing image used in the UK to present a store, a building or a hotel. We make it remotely from Barcelona, with London one hour behind. It does not replace a verified view: if your planning application asks for one, that is a different service, with its own page.
- 1 htime difference: London is one hour behind
- 24 hfixed-price proposal, in business hours
- 1published project in London, a flagship store
- 6 viewsof that store, from the facade to the sales rooms
What a CGI is and what planning decides
Which commission is marketing and which one your planning consultant decides.
In the UK, CGI is the usual word for the marketing image: the one that shows a project in a brochure, on a development website or in a shop window. It is the commission that best fits what we have done in London, a flagship store seen in full, from the facade to the sales floors.
Around it there is a planning context worth knowing. Under the London View Management Framework (LVMF), when a project affects a protected view its visual impact has to be assessed, and renderings can also form part of the Design and Access Statement. Which images are needed and at what level of representation is set by the authority or your planning consultant; that part is theirs, not ours.
That is why we separate the commissions from the start: a marketing rendering must never be presented as a verified view.
Does your application ask for verified views?
They are a different service, with their own page, and are not mixed with CGI.
They are a different service, with their own documented methodology. It has a separate page, with its steps and its schedule.
How we work with London
One hour of difference and the remote method.
- Time
- London is one hour behind Barcelona all year round: when it is 10:00 here it is 09:00 there.
- Remote
- We explain it in how we work remotely.
What we have done in London
One published project and two urban comparables from Barcelona.
We have one project published in London. We do not yet show verified views in the portfolio: what you see here are the studio's renderings.
Mango Store
London, United Kingdom · Retail
It is the closest thing to a marketing commission for London: a flagship store in six views, with the facade, the courtyard, the staircase and the sales floors.
Torre Alta
Barcelona · Offices
A reference for an office building on a dense street: three exterior views, by day and by night, with the building among its neighbors.
Offices on Pau Claris
Barcelona · Offices
The interior that completes an exterior like the one above: lobby, elevators and office floors.
Which services fit
Four services, from exterior to verified views.
Exterior rendering
Facades and surroundings, by day or by night, to see the building on its site.
Store and retail renderings
Stores and flagship stores seen before construction, like the one in London.
Interior rendering
Hotels, homes, restaurants and stores faithful to your drawings, materials and furniture.
Verified views
The separate service for when the planning application requires it.
Renderings of buildings and retail
Six studio images; none of them is a verified view.
Studio renderings, not verified views.
Frequently asked questions
Verified views, Design and Access Statement and the London store.
What is the difference between a CGI and a verified view?
A CGI is the marketing image: it is composed to be as attractive as possible. A verified view is evidence for planning, with a documented methodology, and it has its own service page.
Can a rendering form part of the Design and Access Statement?
Depending on the case, yes: renderings can accompany that document. Which images to include is decided by your consultant; we prepare the views they ask for.
My project affects a protected view in London: what changes?
Under the LVMF, the visual impact on that view has to be assessed. The level of representation (wireline, massing or a rendering with materials) is set by the authority. Send us what your consultant asks for and we will prepare a fixed proposal.
Can you produce the image of a store in London?
Yes, that is what the Mango Store shows: facade, courtyard, staircase and sales floors. With your drawings and the brand's references, you receive a fixed proposal within 24 business hours.
Do you have verified views in your portfolio?
Not yet. We show the London store and renderings of urban buildings in Barcelona; we explain the verified views methodology on its service page.