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Renderings for retail

Store on La Castellana

Jewelry point of sale on the Castellana (Madrid), in four views and two versions.

White jewelry point of sale with a lettered canopy, a screen, niches, display cases and hanging glass lamps
01Screen, with canopyThe canopy of white folds and the illuminated signs identify the point of sale from a distance.
Client
Indecosa
Sector
Retail
Location
Madrid
Year
2017
Views
8

The brief

Indecosa commissioned the images of a jewelry point of sale on the Castellana, Madrid: four views of the counter, the displays and the signs, each in two versions.

The challenge

The images had to show a compact sales module, with display cases, stands, a screen and signs, so that its volume and layout could be understood from four angles, with and without a canopy.

Chapter 01 / 02

With canopy

A ceiling of white folds frames the point of sale and carries the brand lettering on its sides.

  1. 01Screen, with canopytop
  2. 03Counter, with canopy

    From the side of the long counter, the glass display cases line up with the screen and the tower of niches.

  3. 05Graphic panel, with canopy

    The large graphic panel with a portrait gives the module a human focal point.

  4. 07Displays, with canopy

    Seen from the other side, the low displays and the graphic panel are arranged around the screen tower.

White counter with glass display cases in the foreground, a tower of niches, a screen and a lettered canopy at the back
03Counter, with canopyFrom the side of the long counter, the glass display cases line up with the screen and the tower of niches.
Corner of the point of sale with a graphic panel of a smiling woman, a screen, display cases and a lettered canopy
05Graphic panel, with canopyThe large graphic panel with a portrait gives the module a human focal point.
Point of sale from the opposite side, with low displays, a graphic panel, a screen, lamps and a canopy
07Displays, with canopySeen from the other side, the low displays and the graphic panel are arranged around the screen tower.

Chapter 02 / 02

Without canopy

The same point of sale in a neutral room, with the focus on the counters and the display cases.

  1. 02Screen, without canopy

    Without the canopy, the attention goes to the tower of niches and the screen, and the whole looks lighter.

  2. 04Counter, without canopy

    With the canopy removed, the counter of display cases reads as a single white volume in a neutral room.

  3. 06Graphic panel, without canopy

    Without the canopy, the graphic panel and the sign become the first thing you see.

  4. 08Displays, without canopy

    Without the canopy, the whole can be read, with the displays and the glass lamps in clear view.

Jewelry point of sale without a canopy, with a tower of niches, a screen, white counters and hanging lamps
02Screen, without canopyWithout the canopy, the attention goes to the tower of niches and the screen, and the whole looks lighter.
White counter with glass display cases, a tower of niches and a screen at the back, in a bright room
04Counter, without canopyWith the canopy removed, the counter of display cases reads as a single white volume in a neutral room.
Corner of the point of sale with a graphic panel of a portrait, an illuminated sign, a screen and display cases, without a canopy
06Graphic panel, without canopyWithout the canopy, the graphic panel and the sign become the first thing you see.
Point of sale without a canopy with a graphic panel, a tower with a screen, low displays and hanging glass lamps
08Displays, without canopyWithout the canopy, the whole can be read, with the displays and the glass lamps in clear view.

What we delivered

Eight views in high resolution: four angles of the point of sale, each in a version with a canopy and one without it.

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